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How to Integrate Lead Conversion into your B2B Marketing Strategy
I am all for marketing as intelligently as possible, so I was very interested to read the new 2012 B2B Marketing Benchmark Report from Marketing Sherpa on how B2B marketers are needing to re-think...
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Live from the EMA!
We are attending the e-Marketing Association’s Annual conference in San Francisco this week–and, wow, great turnout and content so far! With three tracks, both attendees and presenters are having some...
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B2B Marketing — One Author’s View on a Shift in Perspectives
Lately, I’ve seen many articles written on how the face of marketing is changing. According to many, the old marketing mix– product, place, promotion and price –will no longer stand on its own. Of...
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The SMB “Phoenix” Growth — The Accidental Entrepreneur
We now have a term for the economic downturn . . . it has been coined the “Great Recession.” As you can see if you follow the link, even Wikipedia has defined it as such. While that’s a pretty scary...
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DMA’s Response to the Congressional Probe on Marketing Data
I’m not sure if you’ve heard, but several of our congressional representatives are investigating the top large marketing data companies on how they collect and store data, and the potential impact that...
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Can you Measure your Email Campaign Statistics?
This seems to be the week for discussing email campaign statistics! Earlier this week, I posted on the importance of email deliverability in the b2b world, and referred to Marketing Sherpa‘s article...
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Change Leadership: Running the Gauntlet with Jeffrey Hayzlett
I went to an excellent event last Thursday. Sponsored by the Business Marketing Association, Southern California (SoCalBMA), the luncheon meeting featured Jeffrey Hayzlett, a global business speaker,...
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No Zombie Email Marketing!
Recently, Zombie’s have been popping up in marketing metaphors everywhere. ”Zombie -whatever” has become a popular term for doing your job in your sleep — without really thinking through what you are...
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Time to take a Survey on Email Marketing for Free Stuff?
For those of you in the Marketing space, you probably know all about Marketing Sherpa. For those who aren’t familiar, they are a research institute, specializing in what works in all aspects of...
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Email Marketing Success tied to Marketing Automation
I’ve talked a lot about how email marketing is both art and science in the past. This has never been more true than today. Whether you market to businesses or consumers, using an part art/part...
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